Develops and manages internal and external communications, content, media relations, brand messaging and crisis communications for IEG.
Marketing and Communications Manager - Isle of Man
Position Summary
We are seeking a highly motivated and experienced Marketing and = Communications Manager to drive both our internal and external communications strategy. This role is pivotal in ensuring consistent, impactful messaging across all platforms, fostering strong relationships with stakeholders, and enhancing our brand reputation. The successful candidate will be a strategic thinker with excellent communication skills and a proven track record of delivering results
Marketing and Communications Manager Responsibilities.
Strategic Communications Planning: Develop and implement integrated internal and external communication strategies that align with organisational objectives.
External Communications
- Manage media relations, working with our PR agency to build relationships with journalists, handle press enquiries, and secure positive media coverage.
- Develop and manage engaging content for external channels, including press releases, website copy, social media, and marketing materials.
- Curate our websites to ensure content is clear and accurate, supporting the business to make any updates to reflect changes in our people, processes, policies etc
- Oversee social media strategy and execution, monitoring online reputation and engaging with audiences.
- Manage external stakeholder communications and engagement
Internal Communications
- Develop and implement effective internal communication strategies to ensure employees are informed, engaged, and aligned with company goals.
- Create and manage internal communication channels, including newsletters, intranet content, and employee briefings.
- Facilitate clear and consistent communication from leadership to employees.
- Support internal change management communications.
Content Creation & Management: Produce high-quality, consistent content for diverse audiences and channels, ensuring brand voice and messaging are maintained.
Crisis Communications: Develop and implement crisis communication plans and manage communication during critical incidents, both internally and externally, with support from our PR agency.
Brand Management: Ensure consistent brand messaging and adherence to brand guidelines across all communication materials.
Performance Measurement: Monitor and evaluate the effectiveness of communication activities, providing regular reports and recommendations.
Budget Management: Manage the communications budget effectively.
Minimum Requirements
- Proven experience in a communications management role, with a focus on both internal and external communications.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Strong understanding of media relations, social media management, web content management, and internal communication best practices.
- Ability to develop and implement effective communication strategies.
- Experience in crisis communication management.
- Strong organisational and project management skills.
- Ability to work independently and as part of a team.
- Experience using communication and social media analytics tools.
Core Competencies
- Attention to detail
- Team player
- Excellent verbal and written communication
- Numerate
- Adaptable and resilient
- Highly organised
Health and Safety
All staff are expected to follow established health and safety procedures while working for the IEG Group of companies, and in accordance with policies developed by IEG. This means:
- Complying with and adhering to IEG’s accepted standards and procedures.
- Where appropriate, taking responsibility for workplace hazards/risks you identify and communicated to management.
- Undertaking regular reviews of workplace risks/hazards that are present in your work.
- When, and if, necessary, participate in the investigation of accidents/incidents according to IEG’s procedures.
- Undertaking appropriate and effective staff training when required or necessary.
- Promoting a healthy and safe workplace.
- Actively supporting health and safety initiatives.
- Comply with any rehabilitation plan designed with you for a return to work after an accident.
Changes to Job Description
From time to time, it may be necessary to consider changes in the job description in response to the changing nature of our work environment. Such changes, including technological requirements or statutory changes, may be initiated by the manager of this job with due consultation with the position holder. This job description should be reviewed as part of the preparation for performance planning cycles.
