Leads acquisition marketing campaigns and strategy across Asian markets, focusing on Welcome Offer and Refer-a-Friend programmes.
Location: Isle of Man (On-site, five days per week)
MayFly Entertainment is a licensed gambling operator regulated by the Isle of Man Gambling Supervision Commission (GSC). For over ten years, we have provided online sports betting and casino products while maintaining high standards of integrity, transparency and player protection. We are seeking a Senior Marketing Manager to lead the development and execution of acquisition marketing strategies across Asian markets, with a particular focus on Welcome Offer and Refer-a-Friend programmes. This role is responsible for driving new player growth, expanding affiliate reach and strengthening brand presence across multiple Asian territories. Working closely with Marketing, CRM, Affiliates, HVC and Customer Operations teams, you will oversee campaign delivery, optimise marketing investment and ensure all activity supports sustainable growth and strong commercial performance.
Key Responsibilities
- Develop and deliver acquisition campaigns focused on Welcome Offer and Refer-a-Friend initiatives to drive player and affiliate growth.
- Manage marketing budgets and investment to maximise return on investment while ensuring spend aligns with business objectives.
- Analyse campaign performance and customer data to identify opportunities, improve results and inform future activity.
- Strengthen brand awareness through targeted marketing initiatives across Asian markets.
- Ensure consistent brand messaging and customer experience across all channels and touchpoints.
- Monitor market trends, competitor activity and customer behaviour to maintain a competitive advantage.
- Collaborate with Affiliate, CRM, HVC, Customer Support and wider Marketing teams to align campaigns with business goals.
- Drive effective cross-functional communication to ensure campaigns are executed efficiently and deliver measurable results.
Skills and Experience
- Previous experience in marketing, acquisition campaigns and performance-focused marketing environments.
- Understanding of regional marketing activity, ideally across Asian markets.
- Strong commercial awareness with the ability to balance brand objectives, customer growth and marketing investment.
- Ability to analyse campaign data and translate insights into practical recommendations.
- Excellent communication and stakeholder management skills.
- Familiarity with digital marketing platforms, social media channels and CRM systems.
- Proactive approach to problem-solving, optimisation and continuous improvement.
- Bachelor's degree in Marketing, Business or a related field.
- Fluency in Mandarin would be desirable, and additional Asian language skills would be advantageous.
Our Hiring Process
Our interview process is designed to be a two-way conversation, giving you the opportunity to learn more about us while we get to know you. We encourage candidates to ask questions and be curious throughout the process. Please apply to [email protected].
