Leads customer acquisition, affiliate and key account relationships, and marketing and sponsorship investments to drive commercial growth.
MayFly Entertainment is a licensed gambling operator regulated by the Isle of Man Gambling Supervision Commission (GSC). As Head of Commercial, you will be leading the company’s customer acquisition and commercial growth agenda across key markets, focusing on developing and executing effective acquisition strategies, strengthening and optimising affiliate and key account relationships, and managing marketing and sponsorship investments to deliver sustainable and profitable growth. You will combine strong commercial leadership, relationship management and analytical capabilities to maximise customer acquisition, improve conversion performance and ensure effective allocation of commercial resources.
Key responsibilities include:
- leading the company’s customer acquisition strategy across key markets, identifying growth opportunities, optimising acquisition channels and ensuring commercial activities deliver sustainable and profitable customer growth;
- developing and managing affiliate relationships through performance reviews, commercial negotiations, partner development and ongoing optimisation of affiliate investment and acquisition efficiency;
- building and maintaining strong relationships with key accounts and strategic commercial partners;
- owning the marketing and sponsorship budget and ensuring measurable returns on investment;
- driving improvements in customer conversion through collaboration with Product, Payments, Operations and Marketing teams;
- producing commercial performance reporting and monitoring key commercial KPIs; and
- attending industry conferences and networking events to identify new opportunities and maintain market awareness.
Candidates should have:
- experience in a similar commercial leadership role, ideally within online gaming,
- a degree in Business Management, Marketing or a related discipline, and
- proven expertise in customer acquisition, affiliate management, commercial relationship development, budget ownership, performance optimisation and commercial negotiations.
A strong analytical mindset, the ability to interpret complex information and excellent relationship-building skills are essential.
Our interviews are a two-way conversation, giving you the opportunity to get to know us as much as we get to know you, and we encourage questions and curiosity throughout the process.
Early application is advised as this vacancy may close once sufficient applications have been received.
To apply, please send your CV to [email protected].
